Shipwrecked Brew Pub Taps American Brown Ale for Animal Welfare

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At the stroke of midnight on New Year’s Eve, a brand new brown ale was introduced at Shipwrecked Brew Pub, initiating a novel way to help the Door County Humane Society (DCHS).

L tp R – Lucas Wheaton, Shipwrecked manager; Rochelle Scharpf, Shipwrecked marketing manager; Rich Zielke, brewmaster; Carrie Counihan, exec. director of DCHS

The unveiling of their new American Brown Ale signals the beginning of the “Pet Project” series, a philanthropic effort by Shipwrecked Brew Pub to help animals in need.

“Pet Project” kicks off the series with an American Brown Ale brewed on-site at Shipwrecked. Five hundred gallons were made, equaling 4,000 pints. Each pint sells for $4.50 per glass, of which $1.00 will be donated to the Humane Society. Sales of “Pet Project” pints will continue until the 500 gallons of ale are exhausted.

Carrie Counihan, executive director of DCHS, is delighted to learn of this new business partnership. “This $4,000 donation from Shipwrecked Brew Pub is a tremendous way to begin the New Year. We set a new record for animal intake in 2012, meaning our medical expenses and food costs are soaring. Much of our work is made possible by these community business relationships, and the launch of “Pet Project” is a very creative approach to helping homeless animals.”

The creator of the new American Brown Ale variety, brewmaster Rich Zielke, says, “”We’re really excited to be able to use our skills to help animals in need. We hope everyone will enjoy what we’ve created and this will be the beginning of a series of brews that will continue our ‘Pet Project.'”

Shipwrecked Brew Pub tapped the “Pet Project” ale as 2013 began. It is available on tap only at the historic café, located in Egg Harbor at 7791 Highway 42. This ale is slightly sweeter than the Shipwrecked Porter with nutty toffee notes. Barley flakes in this limited release brew lend a creamier mouthfeel, according to Shipwrecked sources. Chocolate malt brings in the rich brown color, creating a memorable special ale. Shipwrecked Brew Pub is open Friday through Sunday, from 11 am to 9 pm until the end of April.